In 2010, several studies were released on compression products, which found compression had some recovery benefits, but revealed hardly any performance increasing effects, and many showed no performance increase at all.
Incrediwear was still new to the sportswear industry at the time. The psychological paradigm was and still is very much centered around compression being the end all to recovery and performance.
The truth about compression for athletes is that it may give some recovery benefits, but we believe athletes and people who want to stay active are seeking more out of what they wear for recovery and performance. As we keep emphasizing, Incrediwear doesn’t need to compress to help accelerate your recovery and/or optimize your performance.
While compression may still be the center of recovery for the sportswear industry; many athletes, trainers, and physicians are turning to Incrediwear for recovery and optimizing performance. Our proof of this came in this week as we hit a milestone of featuring our products in over 30 countries worldwide.
Many more are starting to take notice and changing their paradigm about compression. Because where compression may give some relief for recovery, Incrediwear is proving it’s not just mind over matter. The embedded active ingredients in our products is transforming the sportswear industry, and people are able to have access to recovery products that bring actual relief.