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Matt Reardon



Incrediwear / Volkl / Marker / Perfect Moment / XTM Gloves / Gibson / Yamaha

Executive Director
Squaw Valley Institute

Born: October 15, 1970 | Squaw Valley, California

Matt started his skiing career in the early 90’s when he moved to Killington, Vermont to study for a degree in freestyle which landed him a spot on the World Pro Mogul Tour and the X Games. He graduated to the big mountain steeps of Squaw Valley, eventually getting his masters degree after an intense 10-year residence in the extreme sports mecca Chamonix, France. He has been touring the globe as both a musician and skier for nearly 20 years.



Matt continues pursuing his passions performing, recording, competing and filming throughout Europe, Japan, New Zealand, Australia, Canada, Scandinavia, Arctic Circle, Antarctica, UK and the USA. In 2000 Matt suffered a relatively minor knee injury while competing at the World Heli Challenge in Wanaka, New Zealand. While in hospital he contracted a deadly strain of staff infection which turned his life upside down. Over the next 6 years he found himself in and out of hospitals undergoing 11 knee operations trying to save his leg from amputation and repairing the damage. Always seeking out alternative methods of healing and rehabilitation lead him to stem cell therapy and eastern forms of medicine as a means of recovery.
Matt Reardon"I found Incrediwear through my friend and host of the X Games, Chris "Uncle E” Ernst. He knew one of my main issues was circulation, arthritis and joint stiffness. As an active athlete in my 40’s I’m always looking for products that aren’t just a marketing gimmick. The process by which the Incrediwear fabric actually works when placed on the skin, increasing circulation absolutely was a game changer for my longevity. I have done comparison tests with the ski socks where I would wear a $140 compression ski sock on my left foot and a $25 Incrediwear sock on my right. The result plain and simple….. no comparison. Circulation is key to ultimate performance, especially in winter sports where the cold temps inhibit blood flow to the lower extremities. In my case, I use the winter socks to ski, knee braces on both knees and at the end of the day will sleep with the leg sleeve for ultimate recovery so that I can wake up and charge the next day. When I travel to Europe I wear the long sport socks which drastically keeps the swelling down after 13 hours in the air. It is an amazing product that I truly believe in and use daily.”
Matt Reardon - day with kids and shane!

MUSIC - Matt’s recent work as a music composer can be heard throughout Jeremy Jones “Higher”, Red Bull Media House and Planet Watch film’s “Streif…One Hell of a Ride” and set for release in 2017 the untold "Andy Irons” story by Teton Gravity Research. His band Black Sunshine spent 27 weeks on the Billboard top 40 in 2010/11 with their debut album and single “Once in my Life” touring with bands such as Alice in Chains, Godsmack and Hinder to name a few. 

Matt Reardon skiing

SKIING - Matt has been a regular feature on Freeride Media’s TV show “ Adventures in the White Room airing on ABC and is a regular on the Ski Channel. Matt currently is focusing on skiing his 7th and final continent around the globe planning on an expedition throughout the Atlas Mountains of Morocco.

Matt Reardon Ad

PHILANTHROPY - Matt currently resides in Truckee California and is the Executive Director of the Squaw Valley Institute. He strives to produce thought-provoking events that inspire the next generation bringing some of the worlds most fascinating minds to the Lake Tahoe community.

Matt Reardon Skiing Matt Reardon Skiing Matt Reardon Skiing
Matt Reardon Collage